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Hicks Law
This piece is inspired by an article I read about Hick’s law and how it’s lessons can be applied to digital design. Hicks law suggests that the more stimuli you give a person, the more bamboozled they might get and so in turn will take them longer to make a decision. With digital design (and probably any piece of design) user experience is paramount, so it’s important to keep things simple, avoid complex processes and categorise choice!
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